Boosting Customer Experience: The Power of Prepared Foods
In today’s competitive grocery landscape, enhancing the customer experience is essential for independent grocers looking to foster loyalty and drive sales. One of the most impactful ways to achieve this is through expanded deli-prepared food offerings, meeting the growing demand for convenient, ready-to-eat solutions.
With restaurant prices continuing to rise—the food-away-from-home CPI increased by 3.6% from December 2023 to December 2024—shoppers are seeking cost-effective meal alternatives. Grocery-prepared foods have become a go-to option for budget-conscious consumers who still prioritize quality and convenience.
Recognizing this shift, independent grocers are responding by expanding their prepared food selections. According to the 2024 FMS/NGA Independent Grocers Financial Study, a substantial 94% of independent grocers now offer deli-prepared meals, with nearly all (99%) providing grab-and-go items, and 74% featuring made-to-order options. Looking ahead, 60% of these grocers plan to increase their prepared food selections to meet evolving consumer preferences.
Prepared foods are more than just a convenience—they are a high-growth category reshaping grocery sales. According to 210 Analytics and Circana, in 2024, ready-to-eat meats, pizzas, and appetizers saw significant sales increases as more consumers chose grocery-prepared meals over restaurant dining. This shift presents a major opportunity for independent grocers to drive revenue while offering high-quality, convenient meal solutions.
By investing in diverse prepared food options, independent grocers can enhance the customer experience, increase sales, and build long-term loyalty. These efforts not only meet the growing demand for convenience but also position grocers for continued success in an evolving market.
Sources:
2024 FMS/NGA Independent Grocers Financial Study
210 Analytics
Bureau of Labor Statistics