FMS Solutions Welcomes Joe Sawaged as New Canadian Key Account Executive

We are happy to announce Joe Sawaged’s appointment as the new Canadian Key Account Executive. He brings over two decades of dedicated service and expertise in the grocery and sales sectors to his new role.

Starting his grocery career at just 16, Joe worked his way through high school and college in the same local grocery store, building a foundational work ethic and deep industry knowledge. Joe’s journey took him to Rogers Communication, where he honed his sales skills for 13 years in the print media sector, developing strategic partnerships and enhancing customer relations.

In 2015, Joe joined The Canadian Federation of Independent Grocers (CFIG) as a National Sales Manager, where he significantly increased annual sponsorships and strengthened ties with major food manufacturing companies. His successful tenure at CFIG saw him rise to manage the Member Services team, boosting retail membership and enhancing service offerings to retailers. His leadership was instrumental in digitalizing CFIG’s trade shows and conferences during the COVID-19 pandemic, helping members navigate the challenges of a rapidly evolving market landscape.

At FMS, Joe will leverage his extensive experience to support Canadian independent retailers. His role will focus on enhancing clients’ financial stability and competitiveness, ensuring their thriving in today’s dynamic retail environment.

Joe’s dedication to the grocery industry and his proven track record in sales and member services make him a valuable addition to the FMS Solutions team. We look forward to working with Joe to further our mission to empower independent retailers across Canada.

Connect with Joe at

Joe Sawaged FMS Canada

Joe Sawaged - Key Account Executive - FMS Solutions